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/Ford's new 'Fathom' electric pickup truck will start at $28,000

Ford's new 'Fathom' electric pickup truck will start at $28,000

August 6, 2026 at 01:29 PM

It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.

It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.

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Ford's new 'Fathom' electric pickup truck will start at $28,000 | Blerbz